Released in 2020 as part of Tayc’s album Fleur froide, “Le Temps” quickly became one of his signature songs, gaining traction across streaming platforms and social media. The song showcases Tayc’s ability to blend Afrolove (his signature mix of Afrobeat and R&B) with French chanson influences, creating a unique and emotionally charged sound.
“Le Temps” peaked on several French and European charts, making Tayc a household name in Francophone music. The song was written by Tayc himself alongside Dany Synthé, one of the most sought-after French producers, who has worked with artists like MHD and Dadju.
2. History of Tayc and “Le Temps”
Born Julien Bouadjie in Marseille, France, Tayc emerged in the French music scene in the late 2010s, standing out with his unique fusion of Afrobeat, R&B, and French urban music. He coined the term “Afrolove” to describe his style, which is characterized by romantic themes, smooth melodies, and Afro-inspired rhythms.
Before Fleur froide, Tayc had already gained recognition with mixtapes like Nyxia and Nyxia Tome II, but it was “Le Temps” that propelled him to mainstream success. The song’s introspective lyrics about love, time, and heartbreak resonated with a broad audience, further cementing his place in the French R&B and Afrobeat scene.
3. On the Videoclip: A Cinematic Love Story
The music video for “Le Temps”, directed by Adil El Arbi and Bilall Fallah (best known for directing Bad Boys for Life), is a visually striking and emotional piece. The video follows a dramatic love story, visually reinforcing the song’s themes of love, time, and regret.
Key Video Credits:
- Directors: Adil El Arbi & Bilall Fallah
- Cinematography: Strong use of warm lighting and intimate close-ups to enhance emotional storytelling.
- Actors/Dancers: The video features professional contemporary dancers, adding to the song’s melancholic yet sensual aesthetic.
The artistic direction of the video, with contrasting dark and golden hues, visually represents the tension between passion and loss, making it one of Tayc’s most compelling visual works.
4. Talk Nerdy to Me: Music Theory Trivia
- Key: G Minor
- Tempo: ~90 BPM (a slow, sensual groove, characteristic of Afrolove)
- Chord Progression: The song revolves around a soulful and melancholic minor chord progression, which enhances its emotional depth.
- Rhythmic Style: The beat combines Afrobeat percussions with smooth R&B influences, creating a unique cross-genre feel.
Tayc’s vocal delivery is rich in melismas, a technique often used in R&B and soul, adding an extra layer of emotion to the song.
5. More from Tayc and Fleur froide
If you enjoyed “Le Temps”, here are other standout tracks from Fleur froide:
- “N’y pense plus“ – A heartbreaking yet catchy hit about moving on from love.
- “Comme toi“ – A sultry and emotional track showcasing Tayc’s vocal depth.
- “Promis juré“ – A smooth fusion of Afrobeat and French pop.
With its soulful production, deep lyrical themes, and stunning visuals, “Le Temps” remains one of Tayc’s most iconic songs, helping him rise as a key figure in the modern Afro-R&B movement.
